In the complex world of B2B sales, getting a decision-maker to agree to a meeting can feel like trying to get an audience ...

Lindsey Edwards, VP of product management at LinkedIn, takes us inside the company’s video strategy, which now includes CTV ...

Bringing together expert voices and employee ambassadors can be an effective way to build a consistent and authentic brand ...

A new report lists an unsurprising top three in the B2B brand world, with rising success from Asia and AI leaders.

Why multithreading is now table stakes Deals no longer hinge on a sole champion. Gartner counts 11+ stakeholders in a typical B2B purchase (sometimes up to 20), and win-loss data shows multi-threaded ...

The US LED lighting market is booming as more people seek energy-efficient solutions, and the government pushes for ...

It would make content easily accessible, provide helpful resources and back off on the sales pressure. The post What would a ...

AI technologies are reshaping work, but not all workflows or roles will be equally transformed. Discover how AI is changing ...

In today’s hyper-competitive B2B market, LinkedIn has become the go-to platform for prospecting quality leads. However, ...

Disconnected teams dilute marketing ROI. CMOs can unite digital, field and SDRs through IDG to build a high-impact, ...