Because of its power to deliver on these fronts, LinkedIn remains one of the best sales tools for B2B companies. Unlike most other social media platforms, LinkedIn was built with business in mind.

Sales Navigator streamlines outreach management and outcomes tracking by integrating with popular CRMs such as Salesforce and ...

Marketing, Sales, Management, and all others with a vested interest in how their company engages with customers should seek new ways to use the LinkedIn resource. Here are three often overlooked ways ...

Connecting our Flight Control platform to LinkedIn gives brands and agencies the opportunity to scale not only B2B marketing, but other objectives not directly tied to commerce, like recruiting, ...

To make the most of social media in your omni-channel approach, it’s essential to integrate these channels seamlessly into ...

We’ve all heard it before: “B2B buyers are acting more ... or pinging a former colleague on LinkedIn for the real scoop. And when they do talk to sales, it’s not to be educated, it’s ...