Google is rolling out managed MCP servers to make its services “agent-ready by design,” starting with Maps and BigQuery, ...

Google’s new Data Manager API gives advertisers a simpler, centralized way to feed first-party data into its AI systems.

Best-in-Class SaaS Sales Partner Brings SemiCab Access to Dozens of Fortune 500 ClientsFort Lauderdale, FL, Dec. 05, 2025 (GLOBE NEWSWIRE) -- ...

Mass adoption doesn't happen when crypto enthusiasts start using the technology: it happens when your grandma does it without ...

The acquisition unlocks expansion opportunities for Pattern and ROI Hunter. By integrating ROI Hunter, Pattern gains a unified retail media platform that powers SKU-level advertising across Meta, ...

Building effective agentic solutions requries an ontology-based single source of truth. Ontology is a business definition of concepts, their hierarchy and relationships. It defines terms with respect ...

With the right metrics, you can increase the return on both. by Jim Stengel, Cait Lamberton and Ken Favaro Over the past 20 years, performance marketing has become the dominant approach companies use ...

The B2B leaders outperforming peers in ROI aren't collecting more data; they're building smarter, connected ecosystems where ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Marketing is moving faster than ever, and somehow, it’s getting shallower. The industry’s ...

Marketers are rethinking what success looks like. As the digital landscape evolves and consumer attention becomes increasingly fragmented, brands are moving beyond traditional metrics like impressions ...

Google Ads and Meta Ads make campaign management look easy. Their interfaces simplify daily work – adjusting budgets, reviewing performance, launching new creatives – but that simplicity also hides ...