AI has become a central part of how marketing teams work, but the results often fall short. Models can generate content at scale and summarize information in seconds, yet the outputs are not always ...

That’s how the next generation of marketing leaders will be built. Not from people who click the buttons, but from those who ...

NIQ has earned a partner badge in TikTok’s newly launched Media Mix Modeling program – a focus area within TikTok’s Marketing Partners Program.

MIAMI, Nov. 18, 2025 /PRNewswire/ -- Analytic Partners, the leader in Commercial Analytics, announced today that it has once again been named a Leader in the 2025 Gartner® Magic Quadrant™ for ...

SAN FRANCISCO, Nov. 5, 2025 /PRNewswire/ -- Inc. Magazine has named Ars X Machina to its 2025 Power Partner Award s, recognizing the agency among the top companies transforming how businesses grow.

The platform has a new design-focused AI model and end-to-end marketing features. The platform has a new design-focused AI model and end-to-end marketing features. is a news writer focused on ...

NEW YORK, Oct 24 (Reuters) - Snack maker Mondelez (MDLZ.O), opens new tab is using a new generative AI tool to cut costs for the production of marketing content by 30% to 50%, a senior executive told ...

Legacy marketing mix models typically require four to six weeks of manual data collection, processing, and modeling, delivering insights only after campaign budgets have been spent. Multi-touch ...

Bernard May is the CEO of National Positions, a 5-time Inc. 500 company, award-winning marketing agency and Google Premier Partner. In my years as a marketing executive, I’ve seen teams spend months ...

Chicago and New York, Aug. 21, 2025 (GLOBE NEWSWIRE) -- Circana, LLC announced the successful completion of its acquisition of Nielsen’s Marketing Mix Modeling (MMM) business. MMM specializes in ...

As marketers navigate an increasingly fragmented media landscape, a new global study from researcher Kantar and social-media giant Meta finds that marketing mix modeling (MMM) is more vital than ever, ...

DENVER, July 08, 2025 (GLOBE NEWSWIRE) -- Adswerve, a leading data, media and tech consultancy, today announced it has utilized Google's open-source Meridian marketing mix model (MMM) to identify a ...