The high salt content in their soft plastic stick bait just seems to add more action and increases the fall rate when compared to some other stick baits. In most scenarios, I’ll reach for the 5-inch ...

In pretty water this time of year, it’s almost impossible to beat the shrimp creole-colored Matrix Shad. It was my first choice on my most recent trip, and it didn’t take long at all for the f ...

Carolina rigs are an integral part of most bass anglers ... My son, Joel, uses nose-hooked Matrix Shad soft-plastics to catch plenty speckled trout when they crowd ledges in the spring.