Warner Bros. Discovery’s Max will officially rebrand back to HBO Max starting tomorrow, TheWrap has learned. The name change, which was first announced during its upfront presentation to advertisers ...
Get your jokes and your engines ready, because Max is once again HBO Max. The streaming service that's home to HBO content, Warner Bros. movies, all 10 seasons of "Friends" and a smattering of reality ...
Warner Bros. Discovery announced during Wednesday's Upfront presentations that its big streaming app, Max, will be rebranded once again. And it's a name we're all familiar with. It's "the plot twist ...
The streaming service formerly known as HBO Max will once again be called HBO Max. Warner Bros. Discovery (WBD) announced Wednesday that it will soon put the "HBO" back in the name, two years — and ...
WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but better content." By James Hibberd Writer-at-Large Originally, the service ...
The latest name change is an attempt to correct one of corporate America’s biggest branding fumbles, behind only to Elon Musk rechristening Twitter as X, said branding expert David Aaker, vice ...
Warner Bros. Discovery executives are reinstating the name HBO Max for the popular streaming service. It’s the fourth name change for the app in the last decade. By John Koblin It’s not Max. It’s HBO ...
Popular streaming platform Max is rebranding again, returning to the name HBO Max. Just two years after the platform's rebranding to Max, Warner Bros. Discovery announced during a media presentation ...
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