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You're eating chocolate digestives wrong: McVitie's boss reveals 'proper' way to eat your biscuitsWith their more-ish chocolate topping and crunchy base, Chocolate Digestives have for years been ranked among the nation's favourite biscuits. But Britain's biscuit enthusiasts have likely been ...
As McVitie’s reveals we’ve been eating chocolate digestives wrong, we find out which biccies taste best nibbled, dunked or ...
The boss of the biscuits factory where McVitie's chocolate digestives have been made for the last 100 years reckons people ...
MCVITIE'S boss has divided opinion by saying people have always eaten chocolate digestives incorrectly. About 80 million packets are made every year, with all of the chocolate produced in Greater ...
People have been eating chocolate digestives incorrectly since they were first created 100 years ago, a biscuit factory boss has suggested. Anthony Coulson is general manager at McVitie’s ...
With over 80 million packets of McVitie's Chocolate Digestives sold in the UK annually, the popular biscuit outsold every other branded biscuit in 2024. Nina Sparks, Vice President of Supply Chain ...
The surprising secrets behind Britain’s favourite biscuit, as McVities chocolate digestive turns 100
To explain: this week the McVitie’s chocolate digestive turns 100. To celebrate I visited the company’s factory in Harlesden, Northwest London – the second largest biscuit factory in the world.
McVitie’s is celebrating 100 years of its Chocolate Digestives with a new campaign launching this week. Created by TBWA\London, the campaign features a digital out-of-home activation at Piccadilly ...
The artist said it took about 180 hours to make the three portraits and he used "thousands" of biscuits, which were supplied ...
McVitie's Chocolate Digestives have become the UK's top-selling branded biscuit, with sales surpassing 80 million packets in 2024 alone. Article continues below ADVERTISEMENT Nina Sparks ...
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