If you know me, you know I love anime—and the SVP of Crunchyroll, Mitchel Berger, really loves how big it’s gotten, too. The last few years have been tremendous when it comes to the medium.

Presenter Mitchel Berger, Crunchyroll's senior VP of global commerce, had a three-part plan to capture and keep his audience's attention. Step 1: Remind theater owners they already know the Sony ...