The thing that everyone wants is a branded perfume. Additionally, there are several brands that they might search for, ...

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A breakdown of the top 30 fragrance, skin care and makeup brands on social media during the first quarter of 2025, per CreatorIQ, plus their year-over-year EMV growth. More from WWD ...

As someone who worked on a fragrance counter and has more than 50 perfumes in her personal collection, beauty writer Bethan ...