It’s been said that confidence is sexy. And so is B2B marketing. B2B is big business. While it’s often overshadowed by B2C, it shouldn’t be. One economist estimates that B2B is twice the size of B2C, ...

Business-to-consumer (B2C) marketing refers to the strategies and tactics companies use to promote their products and services directly to individual consumers. Unlike business-to-business (B2B) ...

Binary News Network is a Content Syndication Platform that allows businesses or proprietary newswires to bring visibility to their content by syndicating it to premium, high-visibility networks and ...

Data shows AI growth is slowing while search usage edges higher – with heavy AI users actually turning to Google search more often. More than 1 in 5 Americans now use AI tools heavily – but ...

LinkedIn’s latest benchmark report reveals how video content and creator partnerships are driving trust and growth in the B2B space. B2B marketers are embracing video and creator partnerships.

Late in the new movie The Report, Adam Driver’s Dan Jones argues with his prospective defense attorney over who really said, “History is written by the victors.” The lawyer (played by Corey Stoll) ...

Apiam Animal Health Ltd. reported that its Business-to-Consumer (B2C) services, which include companion and mixed animal veterinary clinics, account for 78% of its fiscal year 2024 revenue. Meanwhile, ...

EXCLUSIVE: After seeing his first narrative feature The Inspection garner rave reviews in 2022, director Elegance Bratton is getting back behind the camera for By Any Means, a true-life crime thriller ...

Global experiential marketing spending is expected to reach $128.35 billion in 2024, rising above pre-pandemic levels for the first time, according to recent research PQ Media shared with Marketing ...