Adidas is known for its athlete collaborations, often marking the occasion with a new logo, but impressing sports fans and ...

James Dator has been covering a wide range of sports for SB Nation for over a decade, with a special focus on the NFL. The NBA logo is one of the most identifiable images in sports, but there’s ...

As a growing league around the world and online, the NBA is refreshing its logo used on everything from merchandising and apparel to digital and social media assets. This marks the first such ...

In honor of the NBA's 75th Anniversary Season, Shaun Powell sits down with the artist of the league's iconic logo design. Shaun Powell The NBA’s logo was designed by Alan Siegel in 1969.

The silhouette on the NBA logo—a player dribbling and swiveling between a red and blue background—is Lakers legend Jerry West. Fans know this. West knows this. Alan Siegel, the man who ...

Jerry West, an NBA legend and the person behind the world famous logo of the competition, has passed away aged 86 years old. Here is a look back at West’s life and career, and the story behind ...

Oh, and he's the NBA logo. Literally! That's his silhouette that graces the logo. So how did that happen? Hear from West himself in an appearance on Paul George's podcast. But below that is more ...