Nike’s rise to sneaker dominance came in large part thanks to the company’s marketing. More specifically, its vanguard ...

The renowned footwear and apparel company announced Thursday that a new approach to partnering with college athletes is ...

Nike is taking another major step into the NIL space. In the process, the company is also strengthening its relationship with ...

Nike extends its LSU partnership, launching a new NIL program empowering top student-athletes to influence products and ...

Nike Inc. announced an extension of its five-decade partnership with LSU (Louisiana State University) to 2036 while also ...

Alongside the extension, LSU will be leading off Nike’s Blue Ribbon Elite NIL program, a first-of-its-kind partnership, ...

Alongside the extension, LSU will be leading off Nike’s Blue Ribbon Elite NIL program, a first-of-its-kind partnership, ...

AI is transforming marketing, but companies that balance machine efficiency with human creativity and emotional intelligence ...

MarketCast has recruited Lana Busignani, a veteran advertising and media research exec with NIQ, Nielsen, Quotient and Ipso, ...

One of Saudi Arabia ’s best-known creative agencies, Habbar, is getting into cinema. The Riyadh-based company has launched a ...

We should have followed that trend. Would have saved the B&T editorial team from punching extra holes in belts.

LSU Athletics and Nike have announced an extension to their five-decade-long partnership through 2036, Director of Athletics ...