Nike's rise to sneaker dominance came in large part thanks to the company's marketing. More specifically, its vanguard ...

The renowned footwear and apparel company announced Thursday that a new approach to partnering with college athletes is ...

Nike is taking another major step into the NIL space. In the process, the company is also strengthening its relationship with ...

Nike extends its LSU partnership, launching a new NIL program empowering top student-athletes to influence products and ...

LSU Athletics enters a new significant partnership, pair of stars on the gridiron ink massive deals.

Alongside the extension, LSU will be leading off Nike’s Blue Ribbon Elite NIL program, a first-of-its-kind partnership, ...

The UK’s advertising regulator has ordered three major fashion brands to pull paid-for Google advertising campaigns promoting ...

AI is transforming marketing, but companies that balance machine efficiency with human creativity and emotional intelligence ...

Taking the top spot: Nike, for ‘Dodgers World Series Reactive ‘24’ and ‘30 Years of Nike AirMax’, in collaboration with JD ...

LSU Athletics and Nike have announced an extension to their five-decade-long partnership through 2036, Director of Athletics ...

Playfly Sports and JMI are teaming up to bring back the Opening Spike Classic during the first week of the 2026 women’s ...