Alongside the extension, LSU will be leading off Nike’s Blue Ribbon Elite NIL program, a first-of-its-kind partnership, ...

Nike have dipped into basketball royalty to lace the beautiful game with a little Mamba Mentality, unveiling a killer ...

ORCHARD PARK, N.Y. — The Buffalo Bills announced their uniform combination for Sunday's AFC East rivalry game. The Bills will ...

Nike tapped Wale as one of the first people to wear the G.T. Future during NBA All-Star Weekend in February, and as the year ...

Nike's latest iteration of the Killshot 2 features a blacked-out look and vintage soccer details that further blur the line ...

Longtime Vogue editor-in-chief Anna Wintour presided over the coin toss for the major fashion moment. Naomi Osaka brought back a fashion classic to the Garden Cup Monday night, reviving the Nike ...

Nike (NYSE: NKE) and Under Armour (NYSE: UA) reported recent earnings revealing two athletic brands moving in opposite directions. Nike beat estimates by 81% in Q1 FY2026 while fighting margin ...