Efforts to Weed Out Fake Users for Online Advertisers Fall Short
The companies they pay to help figure that out are struggling with the task.At least 40% of web traffic is made up of fake ...
Adweek on MSN17d
AI Startup ProRata Now Helps Brands Create and Contextually Serve Ads Across the Web
AI startup ProRata is unveiling a new ad platform, ProRata Ads, which ditches traditional keyword bidding in favor of prompts to create AI-generated ads. Advertisers upload brand URLs, creative briefs ...
Marketing Dive11y
In-app ads drive more clicks than mobile Web units: report
A new report from Opera shows that in-application ads generate an average 1.53 percent click-through rate compared to mobile Web ads with a 1.12 percent click-through rate, pointing to the growing ...
Bangkok Post5y
WEB DISPLAY
Bangkok Post Online can help all marketers achieve your advertising and marketing objectives by offering a wide variety of rich media formats to help you strengthen brand awareness and ultimately ...