Efforts to Weed Out Fake Users for Online Advertisers Fall Short
Brands spend billions on ads without knowing if they are being shown to humans. With fake users making up 40% of web traffic, ...
Data Broker Brags About Having Highly Detailed Personal Information on Nearly All Internet Users
The owner of a data brokerage business recently put out a creepy-ass video in which he bragged about the degree to which his ...
Adweek on MSN20d
AI Startup ProRata Now Helps Brands Create and Contextually Serve Ads Across the Web
AI startup ProRata is unveiling a new ad platform, ProRata Ads, which ditches traditional keyword bidding in favor of prompts to create AI-generated ads. Advertisers upload brand URLs, creative briefs ...
Marketing Dive11y
In-app ads drive more clicks than mobile Web units: report
A new report from Opera shows that in-application ads generate an average 1.53 percent click-through rate compared to mobile Web ads with a 1.12 percent click-through rate, pointing to the growing ...
Bangkok Post5y
WEB DISPLAY
Bangkok Post Online can help all marketers achieve your advertising and marketing objectives by offering a wide variety of rich media formats to help you strengthen brand awareness and ultimately ...