The Drum editor Gordon Young recently took a look at the Public Relations Society of America's plans to redefine the meaning of PR. Here, Gerard F. Corbett, chair and chief executive officer of the ...

Digital PR is the practice of building brand awareness and improving reputation through online channels rather than traditional media. The definition of digital PR continues to expand as new platforms ...

A PR boutique firm, also known as a public relations boutique, is a business or agency that offers media outreach, media planning, marketing or special communications services for all types of ...

IT can be said that the practice of public relations is one of the oldest in the world. Although it was not until the early 1900s when systematic and organized PR was said to have begun, leaders, ...

We need to start explaining to our clients that customer service is as important as PR, and that an army of half a million people screaming about how good your service is can be just as beneficial as ...

The history of modern Public Relations practice affords many glorious and distasteful examples. The latter include public health disasters (for example, cigarette smoking and cancer) and armed ...

Too often, business leaders assume that public relations amounts simply to an industry spokesperson spinning a message designed to benefit her organization. But the organizational functions of public ...