Direct-to-consumer (DTC) packaging is customised packaging used by brands that ship products directly to customers, bypassing ...

Kunal Sharma, Head of Marketing & Business Head, Modern Trade and Ecommerce at KRBL, explains why it is important for ...

For marketing teams, digital packaging allows for more creative storytelling ... where no one looks – underneath the package, for example – then no one is going to scan it.” ...

Smart packaging helps its targeted consumers feel an emotional attachment to a brand. One-third of consumer decision-making is based on packaging, according to research cited by The Paper Worker in ...

In a world where marketing media is increasingly fragmented, a brand’s packaging remains the constant and primary medium for brand communications. With a post-Covid-19 recession looming, packaging is ...