Direct-to-consumer (DTC) packaging is customised packaging used by brands that ship products directly to customers, bypassing ...

Together, they form an ancient marketing playbook that still makes sense today. Aristotle’s ancient rhetoric is wildly ...

Kunal Sharma, Head of Marketing & Business Head, Modern Trade and Ecommerce at KRBL, explains why it is important for ...

Consumer packaging dumps 19 million metric tons of plastic waste into the environment each year, according to the nonprofit ...

Our recent study examined whether front-of-pack food labels could help Kenyan consumers make better choices. We tested three ...

Nostalgia marketing strategically uses references to previous moments in time to activate people's fond memories of those ...

Ever gone to a store for one item but came back with it and something else because it was cheaper together? That’s price ...

Touchland disrupted an overlooked category, turning hand sanitizer into an $800 million lifestyle beauty brand through ...

AI is flipping that dynamic. By mining consumer signals across platforms, predicting emerging needs and simulating future ...

In recent years, we’ve traded Diet Coke for prebiotic soda, and 100-calorie snack packs for pints of high-protein ice cream.

Norelie Cooling Foot Balm is naturally formulated with Aloe Vera, Spearmint, and Tea Tree Oil to refresh, hydrate, and ...