Kunal Sharma, Head of Marketing & Business Head, Modern Trade and Ecommerce at KRBL, explains why it is important for ...

For marketing teams, digital packaging allows for more creative storytelling ... where no one looks – underneath the package, for example – then no one is going to scan it.” ...

Direct-to-consumer (DTC) packaging is customised packaging used by brands that ship products directly to customers, bypassing ...

Consumers today are better-schooled about what to look for on labels and packaging. For example, they examine ingredient lists in addition to information on the origins of ingredients, growing methods ...

Smart packaging helps its targeted consumers feel an emotional attachment to a brand. One-third of consumer decision-making is based on packaging, according to research cited by The Paper Worker in ...

Let’s explore how the right packaging can amplify your brand’s reach through influencer marketing. Influencers thrive on visually compelling content, and your packaging is often the first ...

In a world where marketing media is increasingly fragmented, a brand’s packaging remains the constant and primary medium for brand communications. With a post-Covid-19 recession looming, packaging is ...

Shock Top’s rebrand introduces a new visual identity that enhances its personality and offers an experience with every flavor.