In a recent move, Paytm announced a partnership with Perplexity AI to bring AI-powered search to its app. The integration is ...

Additionally, the AI advertising strategy may contradict efforts to accelerate adoption rates among the target audience, an essential part of community-building tactics. For instance, Google is ...

Srinivas argued that Google’s reliance on advertising revenue is fundamentally at odds with the future of AI-driven web ...

EMARKETER now projects U.S. advertisers will pour over $25 billion—about 14% of all search budgets—into AI-powered search results by 2029. That leap from just $1.04 billion this year isn’t ...

Perplexity AI is looking to take its Comet browser to the next level by embedding it directly into smartphones.

Perplexity, an NVIDIA-backed AI search startup, is in discussions with major smartphone makers (or OEMs) to pre-install its ...

The AI-native browsers aim to streamline workflows and redefine web interaction, posing a serious threat to Google’s ...

To find out, Botify conducted a survey of 300 director-level and higher marketing leaders. Some 52% of respondents say they're somewhat prepared to optimize their brand visibility to show up in new ...

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Two major artificial intelligence (AI) companies are reportedly launching web browsers to rival Google Search’s dominance. Perplexity AI announced Wednesday that it launched Comet, an independent ...