Cultivating a personal brand can help advisors stand out in a competitive landscape. The most successful businesses understand the value of a highly recognizable, trusted brand image for attracting ...

Peters’s arguments have much to recommend them: Your personal brand, Peters argues, presents you as an authority in your field, elevates your reputation, and differentiates you from the competition.

When you are a first-time board candidate, you need to shift your focus from "I am an operator" to "I am an advisor/guide." What got you here won’t get you there; you need to pivot/reposition. But how ...

In today’s saturated information landscape, establishing a distinctive identity is more critical than ever. The art of personal branding, often associated with celebrities and influencers, is, in fact ...

If you’ve ever felt uneasy about the term “personal brand,” you’re not alone. As an executive communication coach, I’ve met many talented professionals who resist the concept because they fear it’s ...

In this digital age, if you don’t have a strongly positioned personal brand, do you even exist? When you walk into any meeting, your personal brand precedes you. People form perceptions about you ...