Pricing isn’t just about picking a number, it’s a strategic decision that can make or break your business. Whether you’re a ...

As the technology continues to evolve, the key differentiator will be how companies use these tools to create value for both themselves and their customers.

Ofek, Elie. "Pricing Strategy and Channels of Distribution: Where Value Delivery and Value Capture Intersect." Harvard Business School Background Note 524-093, May 2024.