Lulus is especially well-known for its gorgeous wedding guest and bridesmaid dresses. Year founded: 1996 Another popular Princess Polly alternative ... like cottagecore, gothic romance, and ...

Princess Polly Ivy Floral Straight Leg Jeans This Princess Polly Blair Mini Dress ($45) has an ombré look to it that we love. Plus, the halter is so sexy. Everyone's into strappy silhouettes ...

Emma Chamberlain is coming for your wallet. YouTube’s queen is giving fans another sick clothing edit with Princess Polly, and everything is between $12 to $74, so you don’t even have to sell ...