O'Neal has a history with Reebok, having launched the brand's first signature shoe, the Shaq Attaq series in 1992. However, he parted ways with the shoe company after an incident where he was ...

It does not matter how much time passes; fans of the Los Angeles Lakers will never stop reminiscing about their teams of the early 2000s. Not only were those Lake Show squads the last NBA team to ...

A detailed look at the Reebok Shaq Attaq / Reebok Product Description: Fans can entertain the GOAT debate all they want, but the most dominant player ever was Shaquille O'Neal. During his days ...

Part of the 30th-anniversary celebrations of Shaquille O’Neal’s signature shoe, Reebok will be offering the Shaq Attaq in a “Lakers” colorway. Marking the retired NBA star’s time in Los ...

Beyond basketball, Krinsky said Reebok sees opportunities in other areas as well. An ad from 1993 promoting the Shaq Attaq signature shoe. “We’ve got a very big classics/heritage business ...

His first signature shoe, the “Shaq Attaq” was followed by a slew of disruptive ad campaigns, iconic till this day. As Reebok’s President of Basketball, O’Neal’s role is to lead the ...

The Dunkman was Reebok’s first signature athlete and his Shaq Attaq sneakers had made it one of the top brands in the business, rivaling Nike and Air Jordan. Until he walked away from a $40 ...

In 1992, O'Neal became Reebok's first signature athlete with the iconic "Shaq Attaq" shoe while Iverson's addition sent fans around the world to the brand. “AI is a founding father of Reebok ...

Originally released in 1992, Shaq Attaq arrived just in time for O'Neal's Rookie of the Year-winning debut campaign with the Orlando Magic. The shoes featured Reebok's top technology at the time ...

And of course it’s not just the Iverson. Earlier this month, Reebok released a rebirthed version of another vintage sneaker: the Shaq Attaq, the signature sneaker O’Neil launched in 1992.

The first year of this partnership saw the introduction of the “Shaq Attaq” signature shoe alongside memorable ad campaigns and product lines, setting the stage for Reebok’s dominance in the ...