It does not matter how much time passes; fans of the Los Angeles Lakers will never stop reminiscing about their teams of the early 2000s. Not only were those Lake Show squads the last NBA team to ...

O'Neal has a history with Reebok, having launched the brand's first signature shoe, the Shaq Attaq series in 1992. However, he parted ways with the shoe company after an incident where he was ...

Part of the 30th-anniversary celebrations of Shaquille O’Neal’s signature shoe, Reebok will be offering the Shaq Attaq in a “Lakers” colorway. Marking the retired NBA star’s time in Los ...

Reebok has been going heavy on collaborations in recent memory as it has marketed it partnerships with the likes of Maison Margiela, Smiley and ... back the Reebok Shaq Attaq “OG.” ...

Thirty years after its original release, fans of the 'Big Diesel' can once again purchase the Reebok Shaq Attaq. The Reebok Shaq Attaq 'OG' hits shelves on September 23, 2022, for $170.

The Dunkman was Reebok’s first signature athlete and his Shaq Attaq sneakers had made it one of the top brands in the business, rivaling Nike and Air Jordan. Until he walked away from a $40 ...

Originally released in 1992, Shaq Attaq arrived just in time for O'Neal's Rookie of the Year-winning debut campaign with the Orlando Magic. The shoes featured Reebok's top technology at the time ...

Beyond basketball, Krinsky said Reebok sees opportunities in other areas as well. An ad from 1993 promoting the Shaq Attaq signature shoe. “We’ve got a very big classics/heritage business ...

And of course it’s not just the Iverson. Earlier this month, Reebok released a rebirthed version of another vintage sneaker: the Shaq Attaq, the signature sneaker O’Neil launched in 1992.

In 1992, O'Neal became Reebok's first signature athlete with the iconic "Shaq Attaq" shoe while Iverson's addition sent fans around the world to the brand. “AI is a founding father of Reebok ...

The first year of this partnership saw the introduction of the “Shaq Attaq” signature shoe alongside memorable ad campaigns and product lines, setting the stage for Reebok’s dominance in the ...