Featuring Reebok’s iconic Pump custom-fit technology, a premium black and white upper, L.A. purple accents, and metallic trophy gold detailing, Shaq Attaq “MVP” celebrates the big man’s ...

Marking the retired NBA star’s time in Los Angeles, the shoe expresses a mix of “Core Black/Bold Purple/Collegiate Gold.” The Reebok Shaq Attaq “Lakers” features black leather uppers ...

In 1992, PEPSI partnered with Shaquille O’Neal and Reebok ... outsole, a black and blue Pepsi pattern on the insole, and custom electric blue laces, doubling as a callback to Shaq’s first ...

The money Shaq would have made with Reebok doesn’t match the generosity he has shown the many people who can now afford his sneakers, and those in poorer countries who will receive shoes from him.

Los Angeles Lakers legend Shaquille O'Neal and Allen Iverson are featured in Netflix's new show "Power Moves" about Reebok.

Originally released in 1992, Shaq Attaq ... featured Reebok's top technology at the time, which included a custom-fit Pump integration. They were initially released in a white, black, and azure ...

Shaq once trolled Nike by dressing in Reebok clothes and shoes ... from ‘Star Wars' to ‘The Hunt for Red October' and ‘The Great White Hope' I pay $2,100/month to live with 23 roommates ...

Shaquille O’Neal adds another business venture to his list and will be returning to Reebok as the president of basketball, while Allen Iverson will serve as the vice president of basketball.

Actual business deals are often difficult to showcase, and there’s also the question of Shaq and Reebok having vested interests in making themselves look good here, even more so than we’ve ...

Shaq’s team at Reebok overnighted five pairs of size 22 shoes that were originally created for him after they spoke on the phone. While on the call, Shaq said he wanted to make sure Kilburn Jr ...

Last year, Shaq leveraged his role with Reebok to bet on Angel Reese while she was still in college. As a result, the Chicago Sky forward now has a new signature shoe deal with the apparel company.

Shaq’s team at Reebok overnighted five pairs of size 22 shoes that were originally created for him after they spoke on the phone. While on the call, Shaq said he wanted to make sure Kilburn Jr ...