This classic lip color came out more than 50 years ago, and you might recognize it from your mother's purse. Here's why ...

This primer comes in a mini size that is sure to fit right into any bag in case of a makeup emergency while you're out and ...

Every product below checks out at under $30, but in our tests, they all deliver elegant formulas, scents, and results that ...

Check out a TikTok of the Nyx Pore Filler in action. Promising review: "Great product. I have tried more expensive products ...

I've been testing new launches from Fenty Beauty, Rare Beauty, Maybelline, Haus Labs, and more—and after weeks (and in some cases months) of trying, these are the best new launches worth your money.

No need to match your lipstick when this color-adapting "universal" shade just does it for you. View Entire Post › ...

Beauty Event kicked off for its third year in a row, and we found the 25 best deals to shop now. Save up to 56 percent on ...

Summer Beauty Event has kicked off with deals from Kiehl’s, Laneige, Clinique, Cosrx, and more starting at just $2. Shop our ...

The beauty world is constantly evolving, and this time it's bringing a host of must-have products. So, what’s worth checking ...

Lip balm is a popular skincare product designed to hydrate, protect, and nourish the lips. Often made with moisturizing ingredients like beeswax, shea butter, or oils, lip balm helps to soothe dry, ...

We write about a lot of beauty products at the Strategist, as recommended by experts and beauty enthusiasts and tested by our ever-obsessive staff. And since many of those products go on sale ...

Followed categories will be added to My News. QUESTION: Hey Dr Zac, I’m addicted to my lip balm. I apply it at least 10 times a day – before breakfast, after brushing my teeth, before going ...