The company needs to make Roger Federer one of its own instead of a Nike carpetbagger who chased the money. For the deal to work, Federer has to become synonymous with the brand. But if so many ...

Federer’s marketability, specifically his long-standing sponsorship deal with sportswear giant Nike, is one aspect of the tennis star’s life and career explored in a new book, “The Roger ...

Roger Federer's long-term apparel deal with Nike is done. The 36-year-old great walked out for his opening round match at Wimbledon on Monday morning wearing a headband, jacket, shirt and socks ...

Roger Federer is locked in a head-to-head dispute with Nike over the rights to a "RF" logo that was designed for him in 2010. Federer left Nike for Uniqlo earlier in the year, but the rights to ...

WIMBLEDON, England—Roger Federer and Nike Inc.NKE2.03%increase; green up pointing triangle are no more. The Swiss tennis champion and current top-ranked player at Wimbledon emerged at the ...

“Roger Federer belonged with Nike for the rest of his career. Just like Michael Jordan. Like LeBron James, like Tiger Woods. He’s right up there with the all-time greatest Nike athletes eve ...