Well, so did a whole generation of consumers who now thought of it as an old fashioned dieting product that tasted like cardboard. By the 1990s sales and profits were in freefall as the brand was held ...

Well, until the launch of Ryvita Minis, so did a whole generation of younger consumers. The brand had fallen off their radar, and was perceived as 'cardboard' you'd only eat if you needed to lose ...