Because you don't mind paying for things that *work* — but a $185 vitamin C serum? Literally why. Meet this $22 magical ...

Quoting the popular 2001 film Legally Blonde and adding a GIF from the movie onto her Story, Lala comically announced, “I got ...

AmiriWhen COVID-19 led to salons being closed, beauty treatments stopped and keratin could no longer be maintained, something surprising happened: People began to see more of their true selves. Once ...

For best results, you need to get to the root of the problem—quite literally. After months of sun, sweat, SPF residue, and ...

A beauty salon is delighted to be in the running for a prestigious award. Ninety-one: Health and Beauty, located in Oliver's ...

Selena Gomez has made another head-turning switch this summer, this time unveiling a sleek set of full frontal bangs that are ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

The Princess of Wales knows her way around an updo.

A fermented rice and rose protein treatment — a magical two-step, water-activated ritual to help with breakage and length ...

For every decent, kind and self-aware human being, it seems there is another who is quite the opposite. You know the ones ...

As of this spring, Legacy Hair has grown both its product and services, now offering braiding, eyelash and eyebrow services, ...

My life has been easier and more structured once I accepted my nature; I am 94 percent more likely to stick to a routine/treatment/schedule if I can do it from home. My nails are always done and my ...