Being named Dictionary.com's Word of the Year for 2025 might give the slang term "67" some street cred, but how effective are ...

Prupose driven marketing has been proven to be a successful strategy in helping brands carve a niche for themselves. With ...

Once the shopping rush of the holiday season winds down, New Year’s celebrations mark the next natural thematic season for ...

If you have an internet device then unless you have purposely switched it off it's highly likely that your device is keeping track of your location, and that this information is being used within a ...

Not everyone will need your products or services. Learn how to pinpoint your target audience to properly identify and market ...

In conversation with Campaign Middle East, marketers and professional athletes share a winning formula for how brands can ...

Marketers across all industries have been attempting to course-correct the over-emphasis on performance marketing this year, ...

As Loveholidays shifts from a performance-only model to a brand-building strategy, CMO Alan Murray outlines how the brand is ...

In the dark months of winter, the warm glow of Christmas fairy lights and flickering candles brings some welcome atmospheric ...

Research shows that business premises near campuses are cheaper than renting space in high-end malls. This allows them to ...

The business world used to operate in silos—local shops served local customers, and global corporations dominated international markets. But that line has blurred. Today, a bakery in Singapore can ...

Timothée Chalamet, the star of A24’s upcoming movie Marty Supreme, strategically selected the color during a marketing ...