Social media marketing in 2025 isn’t just about hopping on viral trends or chasing the latest platform feature. The landscape ...

Researchers from the University of Rochester and the University of Maryland have published a study that examines whether and ...

Influencer marketing is on the rise, with 59% of all marketers—and 69% of U.S. marketers—planning to partner with more ...

David Brickley is something of a social marketing pioneer. In 2011, he founded STN Digital, a leading social-first digital ...

While everyone debates whether AI will replace marketers, something more interesting is happening behind the scenes. AI is ...

Social media platforms have become a crucial battleground for online visibility and engagement. This article explores the ...

These days, businesses must deploy a multi-faceted marketing approach to stay ahead. Among the many digital marketing channels available, pay-per-click (PPC) advertising stands out as a powerful tool ...

Captiv8 offers a unified data system, AI automation, social listening tools, and branded storefronts that link influencer, ...