CyberAgent announced on Wednesday that its Anime & IP Business Division has signed a marketing partnership with Weibo, one of ...

Researchers from the University of Rochester and the University of Maryland have published a study that examines whether and ...

Social media marketing in 2025 isn’t just about hopping on viral trends or chasing the latest platform feature. The landscape ...

How events like CMA Fest help build a buzz for artists who are popular online and help them transition into mainstream stars.

Publicis Groupe has announced the acquisition of Captiv8, the end-to-end influencer marketing platform. Captiv8 has a network ...

Influencer marketing is on the rise, with 59% of all marketers—and 69% of U.S. marketers—planning to partner with more ...

Following its purchase of Influential last year, the agency is fortifying its creator network and technology offering in ...

Captiv8 offers a unified data system, AI automation, social listening tools, and branded storefronts that link influencer, ...

The dynamics between the cohort and their millennial parents signal what’s to come in advertising, according to research from ...

In an exclusive interview with Fast Company, STN Digital founder David Brickley shares what he’s learned from his work with ...

Social media is integral to our daily lives. With 5.17 billion social media users worldwide – accounting for 59.9% of the global population – social platforms have become necessary hubs for ...

While everyone debates whether AI will replace marketers, something more interesting is happening behind the scenes. AI is ...