Social media is integral to our daily lives. With 5.17 billion social media users worldwide – accounting for 59.9% of the global population – social platforms have become necessary hubs for ...

Facebook and Instagram remain the top platforms for business engagement in 2025. Micro-influencers are becoming essential for ...

Researchers from the University of Rochester and the University of Maryland have published a study that examines whether and ...

Social media marketing in 2025 isn’t just about hopping on viral trends or chasing the latest platform feature. The landscape ...

David Brickley is something of a social marketing pioneer. In 2011, he founded STN Digital, a leading social-first digital ...

Influencer marketing is on the rise, with 59% of all marketers—and 69% of U.S. marketers—planning to partner with more ...

One of the most common reasons that someone would want to learn how to utilize social media platforms for advertising purposes is, unsurprisingly, to find work in the field of social media marketing.

Setting some measurable goals for your influencer marketing campaign is up to you ... That's the only way you can move on to properly match your campaign and the social platform to run it on. For ...

Social media has become an essential part of modern life, with over 5 billion users active on various platforms worldwide — a ...

Captiv8 offers a unified data system, AI automation, social listening tools, and branded storefronts that link influencer, ...