One of the most important things a new sports franchise can do to bring in fans is package itself with a dynamic color scheme and a hip, cool logo. In fact, when the Brooklyn Nets moved from New ...

The Guam Department of Education’s Interscholastic Sports Association is gearing up to take the helm of public high school sports and wants community input to select an official logo.

but the best team names and logos in sports are undoubtedly in Minor League Baseball. You'd have to be nuts to live in Modesto, Calif. and not root for the Nuts. Or a real loon to root for anyone ...

The Boston Athletic Association, the organization behind the Boston Marathon, unveiled a new logo for the race Wednesday in honor of Global Running Day. The updated logo now features the unicorn ...