While Inavate would not dare to empirically answer the question of what happens after death for us mere mortals, we can ...

Bundling takes two stand-alone products or services and gives the consumer a better deal when they combine them. Business leaders know that the bundle drives more sales and higher profits per sale.

Behind A/B testing lies a strategic approach that is reshaping how modern products are designed, refined and launched.

Starz CEO Jeff Hirsch, in his first solo outing as head of a newly standalone publicly traded company, sketched out an era of ...