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In recent years, forward-looking firms have added a powerful tool to their strategic planning: the go-to-market (GTM) plan.

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Today’s AI tools make it easier than ever to find your own profitable corner of the market. Here are five prompts to get ...

Michael Salfino analyzes the touches and targets distribution for Week 14, and sees big things ahead for Chris Rodriguez and ...

Defining a target market enables better product design and marketing resource allocation. Informed targeting can optimize pricing and distribution strategies to meet customer expectations. Narrowly ...