A few years ago, we asked whether brand mascots were still relevant. New research from Falcon Digital Marketing suggest they ...

Explore daily insights on the USA TODAY crossword puzzle by Sally Hoelscher. Uncover expert takes and answers in our ...

The Titanfall series isn’t short of wonderful characters; in fact, a large part of the gaming community heralds BT as the most lovable robot mascot in the industry. When it comes to character-building ...

"A mascot is not just a costume, and it's not just a logo that we wear on T-shirts, this mascot is the embodiment of our ...

For weeks, it's been clear that the Tennessee Titans will select University of Miami quarterback Cam Ward with the No. 1 overall pick in this week's draft. There was speculation for a while about ...

For weeks, it's been clear that the Tennessee Titans will select University of Miami quarterback Cam Ward with the No. 1 overall pick in this week's draft. There was speculation for a while about Penn ...

Why don't the Packers have a mascot? Where did the Cheesehead come ... team shares what appears to be an identical "Power G" logo on their helmets to that of the Packers, just with a different ...

Now they are officially the "Lively Tech Titans." Lively's director ... and it's not just a logo that we wear on T-shirts, this mascot is the embodiment of our community," Van Camp said.