A few toys from your childhood may soon come to life in a Toys “R” Us live action movie. According to Variety magazine, a Toys “R” Us movie is in the works with Story Kitchen and Toys “R” Us Studios.

Story Kitchen and Toys“R”Us Studios, the entertainment production arm of the global toy brand, have teamed up to develop a live-action film. “Toys’R’Us is a cultural touchstone that ...

Toys R Us' comeback continued Wednesday with its first new U.S. bricks-and-mortar store. A month after opening two “immersive toy wonderlands” called Toys R Us Adventure and 17 months after ...

Toys R Us is poised to make a comeback under a new name and with a much smaller footprint. Almost exactly a year after the remaining Toys R Us stores closed in late June 2018, Bloomberg is ...

Toys R Us is staging a “larger than life” comeback. Ahead of the holiday shopping season, the iconic brand opened two new “immersive toy wonderlands” called Toys R Us Adventure this week ...

EXCLUSIVE: Toys “R” Us is getting into the reality television business. The toy store is developing a competition series Toys “R” Us Family Faceoff – with Fox Alternative Entertainment.

Remember the days of walking into a Toys “R” Us store? The endless aisles of toys, the excitement of spotting the latest must-have item and the towering presence of Geoffrey the Giraffe?

Toys “R” Us has sparked online backlash after releasing an ad created with OpenAI’s new video generation tool, Sora. While Sora has not yet been released to the public, AI enthusiasts have ...

The iconic toy company Toys “R” Us is facing backlash online after releasing a short promotional film generated almost entirely by artificial intelligence (AI). The film, made using OpenAI’s ...

By Kevin Dolak Revived retailer Toys ‘R’ Us is the first brand to use Sora, OpenAI’s highly anticipated text-to-video tool, for its advertising — and the one-minute spot it debuted at a ...

On Monday, Toys "R" Us announced that it had partnered with an ad agency called Native Foreign to create what it calls "the first-ever brand film using OpenAI's new text-to-video tool, Sora." ...

Toys “R” Us is proving artificial intelligence could have a future in film. The retail toy brand premiered a short promo film at the 2024 Cannes Lions Festival in France this week that was ...