With WPP potentially sunsetting GroupM, industry experts say the fallout could include layoffs, a shift in brand equity, and ...

Meta’s building a new AI data center so massive in Louisiana that the local utility company has plans to construct three new ...

The NCAA for the first time is authorizing licensed sportsbooks to use its marks and logos and receive official data from championship events, including the men's and women's basketball ...

Data brokers may be banned from selling your personal data without legitimate justification, under a new proposal by the Consumer Financial Protection Bureau (CFPB). Back in the summer it was ...

Sugar Free has appointed actor Janhvi Kapoor as its new brand ambassador in a campaign conceptualized by VML. The "Fitness Ka Pehla Kadam" campaign will be featured across television, digital ...

The report reveals that spending on mobile games rose 4% to $65.7 billion last year. However, just $3.9 billion of the total amount came from titles actually released in 2024. While new games hit ...

Eduardo Marques has been appointed as the new CCO of VML Brazil. He announced the news through a LinkedIn post. Prior to this, Eduardo Marques was with Publicis Groupe for over 6 years.

The NCAA is set to forge a partnership with sportsbooks after an agreement was reached to supply data from its championship ... access official NCAA-affiliated logos. While the NCAA has tried ...