Marie Haynes maps the coming shift toward agentic SEO, outlining the practical skills and experimentation SEOs need now ...

Conversational AI makes the trip planning process easier, while agentic AI elevates the process closer to the purchase path.

As more brands build in-house marketing capabilities and look for more flexible partnerships to enhance those areas, agencies must show their value more intentionally.

In his first extended interview since joining the company, the AKQA chief explains why he is bullish on the intersection of ...

Brenton founded the agency to help local business owners grow faster and more efficiently through proven marketing strategies ...

In his new role, Kozack will oversee ad sales, brand sponsorships and revenue partnerships for AMG's linear networks, sports, streaming, digital, social and branded content ...

One of Saudi Arabia ’s best-known creative agencies, Habbar, is getting into cinema. The Riyadh-based company has launched a ...

The global advertising business is undergoing its biggest shake-up in decades as Omnicom Group and Interpublic Group complete ...

Assistants vs. Agents' Warner Bailey has signed with UTA for representation, the agency announced on Wednesday.

The Victor Group expands that promise,” said Cicero Leak, Chief Executive Officer. “From contract to commercialization, we bring the full toolkit—brand, content, marketing, partnerships, and ...

The 25-year TelevisaUnivision will oversee advertising sales, brand sponsorships and revenue partnerships. Also, veteran Allen Media Group executive Darren Galatt is appointed chief operating officer ...

The Canadian Food Inspection Agency (CFIA) has issued a national food recall notice for McCain Tasti Taters Crispy Potato Bites sold in Canada. Recalled products were sold at Giant Tiger and possibly ...