Blended Strategy Group, a female-founded strategic and integrated marketing and communications agency, and On Board ...

Conversational AI makes the trip planning process easier, while agentic AI elevates the process closer to the purchase path.

Marie Haynes maps the coming shift toward agentic SEO, outlining the practical skills and experimentation SEOs need now ...

One of Saudi Arabia ’s best-known creative agencies, Habbar, is getting into cinema. The Riyadh-based company has launched a ...

Assistants vs. Agents' Warner Bailey has signed with UTA for representation, the agency announced on Wednesday.

Early Ukrainian military recruitment ads were a call to arms in an existential fight. Now, they frame joining as cool, a good ...

Meet Guideline, a marketing intelligence platform that aggregates anonymized agency billing data to generate data-driven ...

For us marketers, the goal should be to create an overarching plan of attack, not just a billboard that advertises hype that may or may not be able to be backed up.

A number of key players could be on the move during MLS Free Agency. / Eston Parker/ISI Photos/Getty Images The start of Major League Soccer free agency is rapidly approaching. Offseason planning has ...

• Advertising costs are climbing faster than premium growth at some major auto insurers, pressuring expense ratios and underwriting margins. • Progressive’s ad spend soared above $1.3 billion per ...

This is read by an automated voice. Please report any issues or inconsistencies here. From major campaigns to the upcoming big game, advertising agencies are at the forefront of many major multimedia ...

Outdoors brand Yeti dropped its new holiday commercial, and it has a lot of what you’d expect from a seasonal spot. “Bad Idea” outlines all the reasons you probably shouldn’t get a Yeti for someone ...