Marketing in India thrives on regional insight, cultural respect, and emotional connection, turning diversity into a dynamic ...

Shuvadip Banerjee, Chief Digital Marketing Officer of ITC Ltd, highlights the importance of brands grounding themselves in ...

JioHotstar aims to invest ₹4,000 crore in South to boost the region’s creative economySigns a Letter of Intent with the Government of Tamil Nadu to strengthen and promote state’s creative talent ...

The MSME Marketing Conclave in Chennai featured industry leaders discussing growth opportunities for small enterprises on ...

JioHotstar eyes global growth, leveraging South Indian stories with localised versions, while boosting Connected TV ...

From aggressive pricing and exclusive originals to CTV scale and local advertisers, JioHotstar’s South-first strategy aims to ...

JioHotstar, a streaming platform that has tasted tremendous success in southern India, has announced its upcoming line-up of South Indian titles and investment plans in the region ...

JioHotstar completed ten months of its premium streaming revamp and unveiled a major South-focused expansion in Chennai, ...

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Platform to add 1,500 hours of South content, deepen tie-up with Tamil Nadu government and support creator programmes ...

JioHotstar is set to invest a substantial Rs 4,000 crore over five years in South Indian regional content, forging a significant collaboration with th ...

The programme features a wide variety of classroom materials and gamified content that span facilitator-led presentation ...