Ruan’s team developed the paint with a common brightening material called barium sulfate, which is used in cosmetics, paper, and regular white paint. Their innovation was not the ingredient ...

This paint is the opposite cousin of “Vantablack,” a material so dark that it absorbs over 99.9 percent of visible light. The ultra-white paint reflects up to 98.1 percent of sunlight ...

A team of scientists have created a white paint that's so white, they say, that it reflects 95.5 percent of sunlight that reaches its surface. Essentially, it's the exact opposite of Vantablack ...

An infrared camera shows how a sample of the whitest white paint (the dark purple square ... than calcium carbonate (calcite) — an abundant material found in limestone and chalk.

you would need to cover one to two percent of the Earth’s surface with a reflective material like the whitest white paint. That’s just over half the area of the Sahara Desert. Purdue developed ...

A team of material scientists is reporting a major advance in this area, producing a new kind of super white paint that reflects almost all incoming radiation from Sun. For some time, scientists ...

A manufacturer, he says, would have to grapple with “how to make sure that the paint stays white after 30 years ... with the addition of some material that was abridged for print.

Scientists at Purdue have created a white paint that, when applied ... with that much radiative material shouldn’t happen for a number of reasons, among them practicality, wildlife concerns ...

The color is so white that it can reflect over 98% ... who researches clean technology, if a material like Purdue's paint covered 1-2% of the Earth's surface, the amount of light being bounced ...