One scientist calls them “everyday hallucinations” to describe experiences like believing you hear your name called while you ...

A new study published in the Journal of Cognition provides evidence that what we know influences what we hear. Researchers found that when people listened to pairs of words and nonsense words spoken ...

Your brain becomes comfortable with this reversed image, so when you see a photo, it appears jarring and unfamiliar.

How is it that two people can see the same thing and have a completely different understanding of what happened? Two leaders can look at the same numbers, hear the same news or face the same challenge ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The sign in front of the quaint cottage steps said, “We make violins and violas.” I had been ...

As we get older, we humans experience some decreases in function in multiple domains. But how much of these decreases are due to real decline and how much to disuse? And what can be done about it?

As your thoughts run uncontrollably, your heartbeat starts to race and your breathing becomes heavy. Uneasiness is followed by fear, and then without warning, panic begins to set in. Suddenly you feel ...

In a discovery that could turn science on its head, researchers now find that you are a better judge of how objects fall when you are upright than when you lie on your side. Our senses are known to ...

Do customers truly judge a restaurant more by its tables than its menu? Restaurant owners may be surprised to hear how people perceive cleanliness when they go out to eat. Many factors contribute to ...

What do people really think when they see your brand? Do they trust you, roll their eyes, or feel like you’re the obvious choice? That gut-level reaction, shaped by every touchpoint from your website ...