Despite a slow start to the Prime Day summer sales event, U.S. online sales reached $24.1 billion with retailers offering deeper discounts than last year.

I've been covering Prime Day sales for years and this is the first time I can remember this type of promotion overlapping with the actual sales event days. And despite some actually incredible deals on things like Apple devices and TVs,

Amazon Prime Day 2025 sale brings big discounts on mobile phones, more Prime Day 2025 sale will run for three days in India this year We've handpicked the best tech deals you can grab on day 1

During Amazon Prime Day 2025, which ran July 8-11, shoppers spent record amounts and bought record number of items, according to Adobe Analytics.

Start the day smarter. Get all the news you need in your inbox each morning. When is Prime Day 2025? What are the Amazon Prime Day dates this year? Amazon Prime Day will run from Tuesday,