Starbucks CEO Brian Niccol says his company will rebound from lackluster earnings with its “green apron service” plan. Here’s ...

CEO Brian Niccol said price changes are his last resort for improving Starbucks' slumping sales — but they're "absolutely" on ...

In the midst of a headline-grabbing turnaround effort, the coffee boss insisted that things are moving faster than expected.

The Starbucks earnings release last night was tough on the eyes. It read as a giant in the middle of a major restructuring.

Starbucks CEO Brian Niccol joins CNBC's 'Squawk on the Street' to discuss the company's recent quarter, details on its ...

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Starbucks is perhaps the most recognizable coffee brand in the world, yet it is underperforming in recent years.

CEO Brian Niccol sees a very different Starbucks awaiting at the end of 2026. A vision of the brand, he said Tuesday during ...

Starbucks shares rose about 3% in early trading on Wednesday as the coffee chain's strong quarterly sales signaled CEO Brian ...

Starbucks reported that same-store sales fell for a sixth straight quarter as CEO Brian Niccol tries to implement a ...

As part of his Return to Starbucks strategy, Brian Niccol is betting on more welcoming, efficient, and customer-connected ...

Starbucks will be doing away with the pickup-only store model next year, CEO Brian Niccol announced. Here's what that means.