Explore the fascinating stories behind 11 iconic vintage car logos. Learn how design, history, and identity shaped these timeless automotive symbols.

Jaguar is a marque that will be forever remembered as one of the great sporting icons of endurance racing, and as we build up ...

According to Pearce, Mazda decided to change its logo after 28 years to create a look more friendly to the smartphone era.

The British carmaker decided to join other brands that thought they should stand for more than good products, but that can prove to be a disaster for it.

A closer inspection of the new Mazda logo reveals why it was so well received, with a simple yet striking black outline ...

The controversial Jaguar Type 00 electric vehicle has been spotted for the first time on the road since the rebrand of the ...

Our photographers caught a prototype of Jaguar's future EV model previewed by the highly controversial Type 00 concept, and ...

“We felt that the logo disconnects from the narrative and ... and failed to connect with younger audiences. Back then, Jaguar’s cars weren’t selling, and the brand seemed out of step with ...

Campaign failures at Apple, Bud Light, & Jaguar show why boards must prioritize marketing oversight. Insights from Su-mei ...

It feels like a couple of months’ worth of water passing under the Jaguar re-brand bridge is enough to cool off the heat generated by the 30-second ‘Copy Nothing’ video released in mid-November last ...

Many of the complaints were levelled at the new Jaguar logo, with Jaguar’s design team ... At Drive, Tom covers automotive news, car reviews, advice, and holds a special interest in long-form ...

Jaguar’s late 2024 rebranding project generated a heap of publicity, most of it negative, for the automaker. But a new report says the new logos and badges also proved highly contentious among ...