A24's "Marty Supreme" marketing campaign underscores the creative ways studios have been trying to get people to theaters.

One of the hardest parts of being a CMO is selling the value of marketing within your own organization. Here's how to build ...

Being named Dictionary.com's Word of the Year for 2025 might give the slang term "67" some street cred, but how effective are ...

The pace of change is so fast right now that even the most prepared leaders are at risk of working from outdated assumptions.

Up to one-third of consumers will leave brands for cheaper options as they continue to feel an economic pinch, according to ...

Longtime Neon marketing chief Christian Parkes is stepping down from the indie studio, TheWrap has learned. According to ...

Despite the marketing sector’s focus on how AI can increase productivity and revenue, Horne emphasizes that human touch is ...

Klaviyo's AI-driven platform seamlessly combines marketing, service and analytics for real-time personalization.

BoAt parent Imagine Marketing’s IPO plans face scrutiny as auditors flag mismatches in bank data, borrowing practices and ...

Georgia spends about $11 million on tourism marketing. Some lawmakers think the state needs to do more.

Marketing execs reveal secrets behind selling Wicked, Interview with the Vampire and The Walking Dead at TheWrap's Power ...

Research published in Information Systems Research finds that social media marketing (SMM) does little to help high-quality ...